Cox Media Names Billy Farina President of Nat'l Ad Platforms

Cox Media Group has created a new senior executive position for its national advertising platforms.

Longtime Cox Communications executive Billy Farina will be president of national ad platforms -- overseeing CoxReps, Gamut and Videa.

Billy Farina

Farina has been the head of Cox Media Inc. (CMI), the advertising division of Cox Communications, its cable TV operations, since 2005. CoxReps is a national TV spot advertising rep with more than 350 stations as clients. Gamut is a Cox digital media services company.

Videa is a growing programmatic/automated TV service for TV stations' advertising inventory, including Cox TV stations. Videa is in more than 100 markets with an average reach of approximately 90% of consumers across 70 million households.

The Atlanta-based Cox Media Group consists of 14 broadcast TV stations, one local cable channel; more than 60 radio stations; four daily newspapers; and 80+ digital sites.

Total revenue estimates is that Cox Media Group pulled in around $2 billion in 2017. According to TV Newscheck, annual advertising for Cox TV stations was at $492.8 million in 2017.

Cox Communications, a sister company of Cox Media Group, is estimated to have revenues of around $12 billion in 2016, according to MediaPost.