Update: Radio's Reach Steady As A Rock

Edison Research released its 2018 Q1 “Share of Ear” report and the results show that AM/FM radio remains the centerpiece of audio. “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio.

Key takeaways from the report:

• AM/FM radio remains the centerpiece of audio
• AM/FM radio once again takes the top spot as America’s leading audio provider, accounting for 47% of all audio time spent among persons 18+. That’s important for brands because AM/FM radio is an ad-supported platform.
• AM/FM radio’s reach remains steady as a rock
• AM/FM radio’s share has been consistently strong throughout the last few years. Edison reports AM/FM radio’s daily reach also remains stable.
• Pandora continues to see losses in share and reach while Spotify grow. Since 2016, Pandora’s share of ear dropped -17%.

Podcast daily reach soars

• From 2016 to 2018, Millennials 18-34 daily reach saw a jump of 39%. Daily reach among persons 25-54 increased a significant 52%. With more people listening than ever, podcasting has become a burgeoning audio option for consumers.

Read more about “Share of Ear” results in this week’s Westwood One blog post.