App Biz Booming for XAPPmedia

XAPPmedia Wednesday announced that over 1,000 voice apps have been launched for leading brands and media companies on Amazon Alexa and Google Assistant using the One Voice AITM platform.

One Voice AI is used to publish simultaneously to multiple voice assistants and provide a robust, high availability managed service for voice apps in production. XAPP set out to prove the scalability of voice app production and management twelve months ago when the company had just 30 voice apps live. It took just 12 months to reach the 1k milestone.

Along the way, XAPP has delivered voice apps for some of the biggest brands in media including Westwood One, Scripps and National Geographic whose Bravo Tango Google Assistant Action earned the People’s Voice Webby Award in 2018 for use of Machine Learning. Top consumer brands and agencies such as Progressive Insurance and 360i have also chosen XAPP’s One Voice AI solution.

Some relevant operating statistics include:

• Total Voice App Count Managed by XAPPmedia as of May 31, 2018: 1,012
• Total Voice Assistant Breakdown: Alexa 95%; Google Assistant 5%
• Largest Voice App Count for a Single Customer: 386 Cumulus Media / Westwood One
• Total User Sessions Served to date by XAPP Voice AI Customers: over 8 million

Suzanne Grimes

“Smart speakers are an important channel to reach radio listeners and we are already seeing strong uptake for our Alexa skills such as Westwood One Sports and Cumulus radio stations. Our team expects to see a lot more growth of smart speaker listening and XAPP is clearly playing an important role for Westwood One, Cumulus and the entire industry,” said Suzanne Grimes, EVP Cumulus Media / President Westwood One.

She added “We chose to work with XAPPmedia because their platform offered us fast time-to-market, cross voice assistant publishing and the scalability we needed to launch over 300 media properties on Alexa and Google Assistant. We also were happy to see that the Westwood One Podcast Network’s Dan Bongino Show was the 1,000th of XAPP’s voice apps on the One Voice AI platform.”

Pat Higbie

“XAPPmedia provides Voice AI technology designed for quality, speed of deployment, scalability and hassle free operation for brands and media that want to engage consumers on Amazon Alexa and Google Assistant. Smart speaker use has surpassed 20% of U.S. adults and it is accelerating in countries around the globe. Voice assistant reach on smartphones is also growing fast. Voice AI gives marketers the ability to connect directly with consumers and savvy brands are realizing the importance of moving quickly to provide this new level of convenience and discovery. We fill that need with a platform that offers fast time-to-market and meets the scalability and managed services expectations of enterprises. We take care of everything and the market has responded positively to that value proposition,” said Pat Higbie, XAPPmedia CEO and co-founder.

Learn more about launching voice applications to reach your customers by registering for upcoming XAPPmedia webinars:

• Google Assistant (June 19th 1pm EST): What Goes Into Building an Award Winning Google Assistant Voice App, Bravo Tango Case Study and Best Practices from Leading Brands
• Amazon Alexa (June 26th 1pm EST): What We Learned Launching 1,000 Alexa Skills and What You Should Avoid