WWO's 'Sterling On Sunday' Hits Affiliate Milestone

Westwood One announces  that its Sterling on Sunday talk show featuring longtime radio executive, innovator, and storyteller Walter Sabo a/k/a Walter Sterling, has signed its 50th affiliate – WBAP-AM in Dallas.

The program, a mix of lifestyle, entertainment, and social conversation, launched in August 2017. Sterling on Sunday airs live from 10:00 pm ET to 1:00 am ET. The show also airs on WLS-AM/Chicago; WPHT-AM/Philadelphia; WMAL-AM/FM, Washington DC; WCCO-AM, Minneapolis; KDKA-AM/Pittsburgh; KMOX-AM/St. Louis, and other stations around the country.

Walt Sabo

“Successful talk stations are aggressively widening their topic offerings and I’m delighted to be heard on 50 of them…and counting,” adds Sabo “Sterling on Sunday resonates with audiences because it’s a reflection of their real lives. We talk about life with family, life at work, life at the mall. It’s all very relatable. The power of the mirror always wins.”

“Walter is doing something unique in radio today -- live radio on Sunday nights in a style that is truly his own,” said Suzanne Grimes, EVP, Marketing for Cumulus Media and President, Westwood One. “The show delivers a very human transition from weekend to weekday and there is nothing like it out there. Kudos to Dennis Green and his affiliate sales team for understanding the unequalled value of Walter’s show and for amassing the affiliate support he deserves.”

Walter Sabo has compelled positive change in radio's C-Suite and on the air for decades, from his early days at NBC, ABC, and RKO to the creation of Sirius Satellite Radio and New Jersey 101.5/WKXW, the most listened-to FM talk station in the world. In November 2014, Sabo took on the moniker “Walter Sterling” and began hosting a weekly show on CBS' WPHT/Philadelphia. The show has developed a strong following of highly engaged fans intrigued by Sterling’s stories of bad in-laws, trouble with neighbors, demands for air conditioning, and his hatred of cell phone companies and commercial banks.

Stations interested in Sterling on Sunday should contact Stuart Greenblatt at sgreenblatt@westwoodone.com or (212) 419-2946.