Research: The Internet Dominates Mom's Media Time

92% Of All Moms own a smartphone..and sometimes they use them to make phone calls.  The rest of the time, Moms uses them on-line.

The newest Moms and Media 2018 Report was released Thursday by the moms at Edison Research.  The reports indicated smartphone ownership among moms is still on the rise, actually the mobile device remains a must-have. With smartphones, moms are consuming media, engaging social sites and staying organized with various apps. Two-thirds of smartphone moms report using the voice assistants like Siri and Google Assistant.

With data points drawn from both the Infinite Dial series from Edison Research and Triton Digital, the latest report shows how moms in the United States continue to own their tech toolkit, as well as how they perceive the influence of technology on children.

Takeaways: