As the rebooted “Roseanne” continues to dominate the television landscape, research indicates that enthusiasm expressed for the show’s initial success by President Donald Trump and Fox News Channel had an impact on its audience.
According to the AP, The research organization Samba TV said viewership among people who also watched Fox News regularly increased by 40 percent from the first to second week on the air. For people who also watched MSNBC, which appeals more to liberals, viewership was down 11 percent for the same period.
“The conservative audience is really carrying over,” said Jen Whalen, marketing director for Samba TV.
The Nielsen company’s research said that 12 percent of “Roseanne” viewers last week also watched Fox News Channel, compared to 7 percent for the show’s premiere.
But ABC said those figures hardly indicate that the “Roseanne” audience lacks diversity. According to Nielsen data, 38 percent of the comedy’s audience last week identified itself as conservative, 41 percent said they were moderate and 22 percent said they were liberal. The show’s audience of 13.8 million on the first night it was broadcast last week led all prime-time programming for the third week in a row.
CBS’ depth enabled it to win the week in prime time, averaging 7.2 million viewers. ABC had 4.9 million viewers, NBC had 4.7 million, Fox had 2.6 million, Univision had 1.5 million, ION Television had 1.4 million, the CW had 1.11 million and Telemundo had 1.08 million.
Fox News Channel was the week’s most popular cable network, averaging 2.59 million viewers in prime time. MSNBC had 2.17 million, TNT had 1.49 million, HGTV had 1.36 million and USA had 1.33 million.
Top Cable Channels Week of 4.9 (A25-54) on Scribd
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