What Zuckerberg Didn't Say

Many Facebook users complained Mark Zuckerberg's apology fell far short, the beleaguered Facebook CEO took to traditional media to say the words he couldn't bring himself to say earlier in the day: "I'm sorry."

In his first public address of the Cambridge Analytica scandal, the Facebook CEO also didn't say a lot of other things that Facebook users wanted to hear about the pilfering of sensitive information from tens of millions of them.

According to USAToday, Zuckerberg didn't explain why Facebook tried to stop publication of news articles informing the public of the breach.

He also did not say why Facebook didn't notify its users about the breach when it learned of it in 2015.

And he stopped short of apologizing to users. Instead, he framed Facebook as the victim of the breach by "bad actors," not the company whose policies allowed it to happen in the first place.

Zuckerberg did concede that Facebook had breached the trust of its 2 billion users. And he promised to fix it.

"We have a responsibility to protect your data, and if we can't then we don't deserve to serve you," he said.