'Today' Wins 25-54 Again

Today's Savannah Guthrie, Hoda Kotb

NBC News’ TODAY has won the key A25-54 demo for 115 consecutive weeks, its best demo streak in nearly 6 years.

Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has won the A18-49 demo for 135 straight weeks and continues to retain the most total viewers year-over-year.

TODAY averaged 1.504 million A25-54 viewers, leading GMA by +130,000 (+9%) and CBS This Morning by +597,000 (+66%)

• TODAY has now ranked #1 among A25-54 viewers for 115 consecutive weeks (best streak in almost six years) and 131 of the last 132 weeks
• TODAY gained +1,000 A25-54 viewers compared to prior week
• TODAY delivered a 1.25 A25-54 rating, +0.11 points ahead of GMA and +0.50 points more than CBS
• TODAY averaged 1.082 million A18-49 viewers, +94,000 (+9%) more than GMA and +406,000 (+60%) higher than CBS

Among A18-49 viewers, TODAY has now posted 135 consecutive weekly wins and has finished #1 in 141 of the last 143 weeks and 152 of the last 156 weeks

• Week-over-week, TODAY’s A18-49 viewership improved by +15,000 (+1%).
• TODAY’s 0.84 A18-49 rating led GMA by +0.07 points and CBS by +0.32 points