SC Radio: WCZZ Greenwood Flipping To Fox Sports

Broomfield Broadcasting, which owns A/C WZSN Sunny 103.5 FM and WCZZ AM 1090 in Greenwood, SC will be flipping WCZZ to  sports talk in early March.

The Index-Journal reports the company has a new W274CC FM translator at 102.7, and that station and AM 1090 will broadcast local and national sports talk. The target date for the start is March 5.

The AM station, currently known as Rejoice 1090, has been airing Gospel music for the past 11 years.

“We have decided that, for revenue reasons, and for the lack of a sports talk station in the community, to go to Fox Sports,” said Dave Fezler, the station’s general manager. “The revenue for our Gospel station did not meet expectations. We really wanted to provide the community with something like that, but it didn’t work out. After all these years, we’ve decided to make a change.”

WCZZ 1090 AM (5Kw-D, 2.2 Kw-N)

The 102.7 FM station will air Fox Sports talk radio 24 hours a day. The AM station will broadcast sports talk from sunrise to sunset. Fox Sports talk radio’s lineup includes popular shows featuring Dan Patrick, Colin Cowherd, Rich Eisen and others. In addition, program director Tom Karel is planning to have local sports talk from 3-5 p.m. during the week.

W274CC 102.7 FM (250 watts)

Greenwood High School football will continue to be carried on Sunny 103.5 FM during the fall.

“I am excited,” Karel said about his role. “It’s a chance to get the community involved and give those athletes a chance to showcase what they can do.”