The combined coverage on NBC and NBC Sports for the second Monday of competition drew an 12.6 rating in metered market households. That is up from the 10.4 drawn on Saturday and 11.8 on Sunday. However, the first Monday drew a combined 14.5 rating, meaning this Monday was down approximately 13 percent in that measure.
In the fast affiliate numbers, NBC’s primetime coverage drew a 3.6 rating in adults 18-49 and 15.7 million viewers. That does not include West Coast viewers, those who watched on NBC Sports, or those who watched on NBC’s various streaming platforms.
With 1.31 billion live streaming minutes via NBCOlympics.com and the NBC Sports app through Sunday, NBC Sports Digital has more than tripled the Sochi total (420 million minutes) with one week to go, according to NBC citing data from Adobe Analytics. In addition, NBC Sports Digital has delivered 11.6 million uniques for live content – up 174% from this point in the Sochi Olympics (4.3 million)
Sunday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 18.2 million viewers, according to live plus same day fast national data released Monday by Nielsen, and digital data from Adobe Analytics.
The NBC/NBCSN average Sunday night of 18.0 million viewers dominated the TV competition with an advantage of 82% over the combined 9.9 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 170,000 for Sunday night’s coverage.
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