D/FW Radio: KDMX Adds Freddy Riveria For PM Drive

Freddy Riveria

iHeartMedia announced Thursday that Freddy Rivera has been named Afternoon Drive Host for KDMX 102.9 Now, Dallas/Ft. Worth’s Variety from 90’s to Now, effective February 5. Freddy Rivera will broadcast weekdays from 2 – 7 p.m.

Rivera’s afternoon show will discuss the latest entertainment news and trends in pop culture. Listeners can expect to hear a variety of music from artists including Katy Perry, Bruno Mars, Maroon 5, Ed Sheeran, The Chainsmokers and more.

“Freddy is an outstanding on-air talent and we are very fortunate to add him to our line up,” said Jay Shannon, Program Director for 102.9 Now. “Freddy is very much looking forward to calling DFW his home.”

KDMX 102.9 FM (100 Kw)

Rivera comes to 102.9 Now from 102.7 KIIS-FM in Los Angeles where he has hosted the late night show for the last four years. Born in Los Angeles and raised in the Inland Empire, he started his radio broadcasting career as an intern for Rick Dees.

Soon after his internship, he realized radio was the career he wanted to pursue, and landed a gig as a producer for a well known satellite radio channel. From there, Freddy got his first chance as a radio on-air personality for 99.1 KGGI in Los Angeles.

He stays connected with his listeners off air by responding to his fans on social media. He even has his own food dedicated Instagram page @freddylovesfood!

“I am very excited to write the next chapter in my radio career with 102.9 Now in Dallas/Fort Worth,” said Rivera. “I have heard so much about the food, nightlife and community. I can’t wait to jump right in.”