Austin Radio: iHM Loses Pride For Alt 97.5

iHeartMedia Austin announced it has dropped Pride 97.5 FM for the debut of ALT 97.5, The New Alternative on K248CU/KASE-HD2.

ALT 97.5 is launching with 5,000 songs commercial free, and broadcast music from a variety of Alternative artists, including The Foo Fighters, Imagine Dragons, Weezer, Muse and more.

The station will also feature the “The Woody Show” on weekday and Saturday mornings.

“We’re thrilled to bring ALT 97.5 to the Austin airwaves!” said Brian Gann, Regional Senior Vice President of Programming for iHeartMedia Austin/San Antonio. “We know this format will resonate with our listeners, and we are beyond happy to show Austin the New Alternative, ALT 97.5.”

K248CU 97.5 FM (250 watts)

Full Programming Lineup:

• “The Woody Show” 6:00 – 10:00 a.m.
• Wendy Rollins 10:00 a.m. – 3:00 p.m.
• Klinger 3:00 p.m. – 7:00 p.m.
• Mike Jones 7:00 p.m. – 12 midnight