AI Is Changing The Consumers, Computer Relationship

Advancements in a bevy of industries are helping intelligent digital voice assistants like Apple's Siri and Amazon's Alexa become more sophisticated and useful pieces of technology.

Increasingly sophisticated voice assistants and the growing potential use cases they can assist in are driving consumers to adopt them in greater droves — 65% of US smartphone owners were employing voice assistants in 2015, up significantly from 30% just two years prior. Consumers are also eagerly adopting speaker-based voice assistants, with shipments of Google Home and Amazon Echo speakers expected to climb more than threefold to 24.5 million in 2017, according to a report from VoiceLabs.

However, there are still numerous barriers that need to be overcome before this product platform will see mass adoption, as both technological challenges and societal hurdles persist.

In a new report, BI Intelligence explains what's driving the recent upsurge in adoption of digital voice assistants. It explores the recent technology advancements that have catalyzed this growth, while presenting the technological shortcomings preventing voice assistants from hitting their true potential. This report also examines the voice assistant landscape, and discusses the leading voice assistants and the devices through which consumers interact with them. Finally, it identifies the major barriers to mass adoption, and the impact voice assistants could have in numerous industries once they cross that threshold.

Here are some key takeaways from the report:

• Voice assistants are software programs that respond to voice commands in order to perform a range of tasks. They can find an opening in a consumer’s calendar to schedule an appointment, place an online order for tangible goods, and act as a hands-free facilitator for texting, among many, many other tasks.
• Technological advances are making voice assistants more capable. These improvements fall into two categories: improvements in AI, specifically natural language processing (NLP) and machine learning; and gains in computing and telecommunications infrastructure, like more powerful smartphones, better cellular networks, and faster cloud computing.
• Changes in consumer behavior and habits are also leading to greater adoption. Chief among these are increased overall awareness and a higher level of comfort demonstrated by younger consumers.
• The voice assistant landscape is divided between smartphone- and speaker-based assistants. These distinctions, while important now, will lose relevance in the long run as more assistants can be used on both kinds of devices. The primary players in the space are Apple's Siri, Microsoft's Cortana, Google Assistant, Amazon's Alexa, and Samsung's Viv. 
• Stakes in the competition for dominance in the voice assistant market are high. As each assistant becomes more interconnected with an ecosystem of devices that it can control, more popular platforms will have a sizable advantage.