Report: Live Thrives In Online World

Forecast:  Live revenue 2018

Deloitte Global predicts that live broadcast events will generate $545B in direct revenue in 2018, a one percent increase over the previous years'.  The vast majority 98.5% are forecast to come from traditional sectors, with the remainder from live streaming and eSports.

The revenue forecast expects LiveTV and radio broadcasting to generate 72% of all live revenues. Largest share will come from broadcast TV with $358B from advertising and subscriptions.

After TV, the largest broadcast sector by revenue is likely to be radio, with almost all revenue coming from advertising.  Radio has remained popular despite the increasing availability of on-demand alternatives such as personal and portable music collections, streaming music service and podcasts.

Online has made radio easier to listen to wherever connectivity it available.  U.S ad revenue from online radio alone are forecast to rise to $2B, a significant rise from $1.4B in 2016.

Share of platform time spent by age 2017