Orlando Radio: Entercom's WQMP Flips To ALT 101.9 FM

Entercom Communications Corp. has announced the launch of ALT 101.9 FM on WQMP.

The station will provide music fans in Orlando with a true alternative through an expertly curated playlist with local, informed discovery including modern and mainstream alternative music and some classic alternative hits. The launch of ALT 101.9 FM comes shortly after Entercom’s merger with CBS Radio and expands on the company’s position as the #1 creator of live, original local audio content in the United States.

“In a city with a rapidly evolving demographic, we are thrilled to fill this void in radio in Orlando,” said Pat Paxton, Entercom’s President of Programming. “ALT 101.9 FM caters to the tech-savvy, engaged and active Orlando audience and will provide an exciting and unique experience for listeners who are currently underserved with today’s radio choices in Orlando.”

According to Entercom, ALT 101.9 stands alone as the only locally curated alternative rock station in Orlando and serves passionate music fans in the market who are online and always on the go. The station is celebrating its launch by putting the music first and playing 10,000 songs commercial-free, which started at 3:00 PM EST today. Listeners in the Orlando area can tune in to 101.9 FM, stream at www.alt1019radio.com and connect with the station online via social media as @alt1019radio on Twitter, Facebook and Instagram.

WQMP 101.9 FM (92 Kw) Red=Local Coverage Area

In its previous CHR format, WQMP was trending down in the Orlando ratings, moving 4.3-3.8-3.4 (Aug-Sept-Oct), according to Nielsen’s 6+ PPMs.