L-A Radio: iHM Adds Lisa Worden As VP/Programming For KYSR

Lisa Worden

iHeartMedia announced Tuesday that radio veteran Lisa Worden has been named Vice President of Programming for Alternative KYSR ALT 98.7 FM in Los Angeles.

In addition, Worden was named Alternative Rock Brand Manager for iHeartMedia’s National Programming Group.

As Vice President of Programming, Worden will work alongside Mike Kaplan, who will continue to serve as Program Director at Alt 98.7, where under his leadership, the station has set new record ratings performances. In her new role as Alternative Rock Brand Manager, she will lead iHeartMedia’s Alternative Rock Brand Management Team, which connects key advertisers with the company’s Alternative Rock music audience and provides strategic guidance to more than 25 Alternative Rock music station brands, reaching over 42 million listeners monthly.

Worden will report to Tom Poleman, Chief Programming Officer for iHeartMedia, and Brad Hardin, Executive Vice President and General Manager of National Programming Group for iHeartMedia.

“Lisa is widely regarded as an outstanding leader in the Alternative Rock world,” said Poleman. “Her relationships are fantastic. She’ll play a key role in helping artists maximize iHeartMedia’s unmatched Alternative footprint.”

Worden brings over two decades of Alternative Rock programming experience to iHeartMedia, most recently as Assistant Program Director and Music Director for KROQ-FM in Los Angeles. She first joined the station as its Music Director in 1995. Beginning in 2003, Worden spent two years as the Program Director for WHFS-FM in Washington, DC and returned to KROQ-FM in 2005. She was named one of Billboard’s Top Women in Music from 2010-2014 and one of Billboard’s Top Rock Programmers in 2016. Worden also received the Station Music Director of the Year award at the Worldwide Music Summit in 2011 and 2014. She received her Bachelor of Science in Business Administration, Marketing from California State University, Long Beach.

KYSR 98.7 FM (28.4 Kw) Red=Local Coverage

“I could not be more thrilled to join the incomparable iHeartMedia team and work with the amazing people at iHeartMedia Los Angeles,” said Worden. “My 20-plus year career in radio has led to this tipping point. I can’t wait to take the iHeartMedia Alternative platform to new heights!”