D/FW Radio: Alternative Rock Returns, Now On KVIL 103-7

Entercom Communications today announced that alternative rock returns to radio in the largest media market in Texas with the launch of KVIL ALT 103.7 FM, DFW’s New Alternative.

ALT 103.7 will give music fans a true cutting edge alternative – an expertly crafted playlist with local, informed curation. Eschewing the hype of traditional radio formats, ALT 103.7 is celebrating the launch by putting the music first and kicking-in full force. Listeners will hear 10,000 songs in a row, back-to-back, 100% commercial-free starting at 11:00 a.m. EST / 10:00 a.m. CST today.

Listeners can tune in at 103.7 FM in the Metroplex and around the world at alt1037radio.com.

KVIL 103.7 FM (100 Kw) Red=Local Coverage

“We are thrilled to bring alternative back to Dallas-Ft. Worth,” said Pat Paxton, Entercom’s President of Programming. “With the launch of ALT 103.7, we will cater to the core audience who helped define the genre for decades – and we couldn’t be more excited to rewrite history.”