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| Video Endorsement: HOT 106's Bekah Berger for T-Mobile. Cumulus Providence |
As one of the largest producers of live and local audio content in the country, Cumulus Media is intimately connected to its listeners. Because on-air endorsements represent one of the most effective and powerful ways that Cumulus delivers marketing messages for its local advertisers, the company has developed a unique way to extend that trusted relationship between our talent and their audience to digital video with the launch of C-Endorsement Videos, the first video endorsement product at scale in the radio industry.
C-Endorsement Videos are the latest addition to Cumulus’ recently launched company-wide local digital marketing solutions platform, the Cumulus Digital C-Suite. These local personality-branded video endorsements will appear as pre-roll video ads before content on popular and reputable third-party websites visited by consumers within a local advertiser’s specific target audience including age, gender, geography, and behavioral characteristics.
“Radio personality endorsements are effective marketing solutions because of the trusted relationship listeners have with their favorite local DJs and hosts. With audiences spending up to four hours every day with these personalities, research shows that nearly 80% trust on-air personalities like friends. Given the combination of the time spent and the trust built, it is no wonder that over 50% of the audience reports their favorite personalities influence their opinions. Now is the perfect time to harness the tremendous influence our talent has with local audiences into the digital world via C-Endorsement Videos as part of the growing Cumulus Digital C-Suite,” said Larry Linietsky, VP, Digital Operations and Business Development, Cumulus Media.
For more information on C-Endorsement Videos and C-Suite, contact Larry.Linietsky@cumulus.com.
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