National TV news viewing is still climbing year-to-date -- up 11%, although registering smaller gains in the most recent week.
For the most recent week ending September 17, the 38th week of the year, overall national TV news viewing grew by 5% on a Nielsen live-plus-same day basis among total viewers, according to Pivotal Research Group.
MediaPost reports viewing for the three biggest cable news networks continued to show major gains versus a year ago -- climbing 24% collectively.
MSNBC is the biggest beneficiary -- soaring 57% over a year ago. Fox News Channel viewing was 17% higher, and CNN has added 13%. Programming on the big three broadcast networks inched up 1% -- better than its 6% year-to-date decline.
Year to date, Fox now has a 30% share of all TV news viewing. All NBCUniversal news programming/networks -- including MSNBC -- are now at a 29% share. Time Warner -- including CNN -- is at a 20% share.
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