Fox News Channel Intros New Graphics

Fox News has launched a new channel logo and ticker as well as lower-thirds and bug.

As the network prepares to launch an overhaul to the look it launched about a year ago, NewscastStudio spoke with senior creative director Agostino Amato.

According to Amato, the main goals for the redesign include:

• Updating the lower-third with a clean, streamlined and cohesive design that elevates the overall look and brings the network to the next level.
• Incorporating an updated logo to reinforce brand identity.
• Engaging the viewer by making it easier for them to receive information with graphics that naturally guide the eye without overwhelming.
• Optimizing screen space by efficiently using every bit of the lower-third space.
• Presenting information in an intuitive and organized way.
• Creating uniformity to strengthen the brand that can be carried out throughout all the platforms from broadcast to digital.

How the look has evolved

“In conjunction with the upcoming launch of the state-of-the-art newsroom, we are committed to creating a graphics look that reflects the direction of the network and that incorporates the newest ideas. With that in mind, we have evolved the look, first in its modernization and then in its cohesiveness,” Amato told NewscastStudio.

“What we aimed to do was simply update the overall look with a sleek and sophisticated design that can easily translate across all platforms: Fox News Channel, Fox Business Network and Fox Digital. One way we have done that is by discarding the idea of filling the screen with multiple elements that take up too much space. Instead, we’ve eliminated the clutter, opened up the screen space and maximized the real estate allocated to the lower third of the screen. We’ve implemented a more understated approach that doesn’t allow for the graphics to distract from the content while adding a more dynamic functionality.”

Some of the changes you’ll see, according to Amato, are:

• Squared off both sides of the lower third to allow for video to show through on the left and the right to give it a more open feel
• Scaled down the crawl, aligned it with the banner and sits on a slightly transparent neutral veil
• Simplified the textures by removing digital noise such as unnecessary effects and flashes
• Added more dynamic font change effects
• Aligned everything within the lower third region

“Additionally, we designed the look in such a way that it translates well across both broadcast and digital platforms, further stitching together all the Fox entities as one brand,” said Amato.

“The logo represents the brand. As such, it was important to change the bug with a fresh, contemporary version representative of where the network is headed. We chose to go with a flat version of the logo for the bug as opposed to the cube to give it a contemporary feel. While the cube logo worked in the past, it was time for a more current look that reads better, is cleaner and works across all platforms including mobile and digital,” said Amato.

“For added value, the logo bug contains a sleek intro and outro animation that draws the eye to it when it comes in and out of any commercial break. Also “network” will continue to revolve with “clock” and “live” within the red bar of the logo,” Amato explained.