Taylor Swift's new single, "Look What You Made Me Do," is off to a predictably fast start, according to Nielsen Music. On the song's first full day of airplay Friday (Aug. 25), it was the most-played and most-heard song across all U.S. terrestrial radio stations monitored by Nielsen Music.
Billboard reports on Friday, "Look" garnered 4,228 plays -- ahead of the day's second-most-spun track, Charlie Puth's "Attention," with 4,067 detections. "Look" also earned 27.3 million audience impressions, ahead of the tune with the second-largest audience, DJ Khaled's "Wild Thoughts," featuring Rihanna and Bryson Tiller, with 19.98 million.
For comparison's sake, the most-heard song on U.S. radio in the week ending Aug. 20 was "Wild Thoughts," with 137.76 million impressions.
The first day of airplay for "Look What You Made Me Do" benefited from hourly play across an array of radio stations -- following other superstar releases like Lady Gaga's "Perfect Illusion," Britney Spears' "Make Me" and Adele's "Hello."
It's expected that "Look" will debut on the Pop Songs airplay chart dated Sept. 9, reflecting airplay spins on mainstream top 40 radio in the tracking week ending Aug. 27. (Meaning: It will debut from a little more than three days of airplay.) The song also likely already has garnered enough airplay audience to enable a bow on the next all-format Radio Songs chart, which ranks the tracks with the most audience impressions for the week.
Meanwhile, Swift has partnered with UPS to promote her impending album Reputation and its, uh, divisive lead single “Look What You Made Me Do,” and tomorrow, the package delivery giant will start rolling out TayTay-branded trucks in cities across America, beginning with Nashville, Atlanta, and New York City.
You could win an exclusive #TaylorSwiftDelivery by pre-ordering* Taylor’s new album #reputation from UPS. https://t.co/OpvEIOQYMa pic.twitter.com/mvHjzXbn5T— UPS (@UPS) August 25, 2017
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