Here's How Smartwatches Are Being Used

For all the hype about smartwatches when they first debuted, they haven't become essential for people they way smartphones are, with only about nine percent of consumers owning one, according to data out last week from NPD.

Additionally, they aren't being used the way it was thought they would be, with Apple initially presenting its watch as as being able to run a lot of apps and freeing people from having to use their phones so much. But it turns out people didn't want to use them that way, so the second version of the Apple Watch focused more on fitness tracking and text notifications.

New NPD data on how smartwatches are used shows that those in fact are the most used features.