NYTimes Reports Strong Digital Growth

Robust digital growth powered The New York Times Company to one of its strongest quarters in recent years, as rising digital advertising revenue and new online subscriptions offset continued declines in print advertising.

The company said on Thursday that digital advertising revenue in the second quarter rose 23 percent, to $55 million. That represents nearly 42 percent of total advertising revenue, compared with 34 percent in the same quarter last year.

The company also added 93,000 net digital-only subscriptions for its news products, driving revenue in that category to $83 million, a 46 percent increase over the same period a year ago.

Including subscriptions for its crossword product, The Times has more than 2.3 million digital-only subscriptions.

Print advertising remained a challenge, as it has across the industry. Revenue in that category fell 11 percent in the quarter, to $77 million. But total advertising revenue, bolstered by strong growth on the digital side, bucked an industry trend and grew slightly, to $132 million, from $131 million in the same quarter last year.