NBC News Launching Twice-Daily Show on Snapchat

Comcast Corp's NBC News is launching a twice-per-day news show on Snapchat, the company said on Wednesday, part of its push to attract younger viewers who tend to watch TV on mobile devices, reports Reuters.

Comcast's NBCUniversal invested $500 million in Snapchat owner Snap Inc (SNAP.N) during its initial public offering as it seeks to boost its digital offering.

Broadcast news outlets like NBC News face an aging audience. The median age of NBC Nightly News, for example, is 64 years old, according to the Nielsen ratings agency. That is much older than the 18-to-34-year-old demographic that advertisers covet.

Last month, NBC News launched a digital video service, called "NBC Left Field" featuring short documentaries to appeal to social media users.

"This is a concerted effort that is crucial to our future," said Nick Ascheim, head of digital at NBC News.

"Stay Tuned" will focus on issues of the day and will air at 7 a.m. and 4 p.m. EDT on weekdays and 1 p.m. EDT on weekends. The show will also air for specific breaking news events.

The launch of the daily news show comes amid increasing investor skepticism about Snap's ability to grow and compete with Facebook Inc's Instagram.