Kansas City Radio: 810 WHB Lands KU Sports

A day after University of Kansas football and men’s basketball fans learned one radio station in the Kansas City area would no longer broadcast live play-by-play action of KU games, a new radio home for the Jayhawks emerged.

WHB 810 AM and the Kansas athletics department announced Wednesday 810 will carry KU football and basketball games beginning this season.

"Sports Radio 810 is a major player in the Kansas City market and we are excited to join forces with the entire Union Broadcasting team," KU athletics director Sheahon Zenger stated in a release. "Owned and operated by more than 20 Jayhawks and with a vast Kansas City presence, we feel this partnership will continue to strengthen our connection with the large number of KU alumni and fans in the metro area."

Jayhawk IMG Sports Network and Union Broadcasting signed a three-year agreement to bring live KU coverage to 810.

As part of that arrangement, the Jayhawks will also have programming on KCTE ESPN Kansas City (1510 AM and 99.3 FM), including women's basketball broadcasts, the Hawk Talk coaches' shows and additional baseball, soccer, softball and volleyball broadcasts. That partnership kicks off next week, when ESPN Kansas City will air live coverage of the KU men's basketball team's exhibitions in Italy, set to air at 11:30 a.m. on both Aug. 2 and 3, and at noon Aug. 5 and 6.

WHB 810 AM (50 Kw-D, 5 Kw-N, DA-N

"We are extremely excited to announce our partnership with Kansas Athletics and the Jayhawk IMG Sports Network," Chad Boeger, president/CEO of Union Broadcasting, Inc. said in the release. "We are proud to be locally owned and operated for over 20 years here in Kansas City. As America's largest all sports radio station, our agreement with Kansas Athletics is another example of how Union Broadcasting and Sports Radio 810 WHB is dedicated to offering our listeners the best sports programming experience. Kansas Athletics is one of the crown jewels of sports in the Kansas City area. We look forward to being the radio home of the Jayhawks for many years to come."