Amarillo Radio: KQFX Becomes Wild 104.3 FM

After keeping Amarillo hunting for weeks with a massively successful online scavenger hunt, Viva Media LLC., proudly announces the debut of the new Wild 104.3 KQFX as Amarillo’s Party Station.

Featuring Party Hits of the 1990s through now, Wild 104.3 will feature superstar artists and songs from the likes of Rihanna, Drake, Beyonce, Justin Timberlake, Britney Spears, Dr. Dre, Maroon 5, and Pitbull.

The new Amarillo’s Party Station will feature many beloved personalities from the Texas Panhandle. ‘Cruz’, formerly of 101.9 KATP will host afternoons from 3-7pm and ‘Chino The Hustler’ most recently at 93.1 KQIZ will host evenings from 7pm-12am. Later this month will feature the debut of the Hacker Morning Show. Featuring ‘Tommy The Hacker’, ‘Angel Dee’, and ‘Just Josh’, the program has dominated mornings in the market for many years at 96.9 KXSS and will lead off the Wild schedule from 6-10am. Newcomer ‘Jessi’ rounds out the on-air lineup hosting middays from 10am until 3pm.

Mixes will be integral to Wild 104.3 programming, with three mixes per day. DJ Dangerous Dan will play the biggest throwbacks on the Midday Meltdown at 12pm. At 9pm Chino will feature the best local DJ’s playing the hottest hits. Tommy The Hacker brings his world famous 5pm Traffic Jam to Wild during Cruz In The Afternoon.

KQFX 104.3 fM (100 Kw) Red=Local Coverage Area

For the past month, Wild 104.3 staffers have been secretly leading the online Amarillo’s Scavenger Hunt with 9,000 Facebook followers and another 3,000 signed up for exclusive e-mail clues from the station and its sponsors. With the the debut of the new format, Wild 104.3 is planning its biggest Scavenger Hunt yet starting on Thursday, May 4 with over $3,000 to be distributed to local hunters.