WWOne, Cumulus To Cover BBMAs

Westwood One has announced a celebration of the hottest artists in music!

As official promotional partners of the “2017 Billboard Music Awards,” Westwood One through its partnership with dick clark productions, will offer its broadcast partners branded long-form and short-form content and promotions.

In addition, Westwood One will welcome more than 20 radio stations to its Westwood One Backstage at the BBMAs event with live performances and celebrity interviews during rehearsals the day before the “2017 Billboard Music Awards” at the T-Mobile Arena in Las Vegas.

As official promotional partners of the Billboard Music Awards, Westwood One will provide branded long-form and short-form content plus live performances and interviews from the dynamic Westwood One Backstage at the Billboard Music Awards event.

This includes:

• 10 Tune-In Highlights – :30 sponsored content, available to air Monday-Friday, May 8 through May 19, 6 am to Midnight. Hosted by WPLJ-FM/New York personality Jayde Donovan. Available to Hot AC, AC and Top 40/Rhythmic format stations.

• Two-hour BBMA Nomination Special, hosted by WPLJ-FM/NY host Jayde Donovan, and available to stations the weekend of May 13/14 in Hot AC, AC and Top 40/Rhythmic formats.

• Billboard Music Awards Radio Row Remote: Saturday, May 20, 10 am-4 pm PT at the Lucky Live Lounge at T-Mobile Arena in Las Vegas. During the course of Radio Row, Ralphie Aversa from WPLJ-FM/NY and WPRO/Providence will be hosting content online and on Cumulus station websites.  #WWOBackstage

• Five-hour BBMAs Night of Event Coverage on Sunday, May 21, 7 pm to Midnight ET:

➢ One-hour BBMAs Red Carpet, hosted by WPLJ-FM/New York’s Jayde Donovan
➢ Three-hour BBMAs Broadcast Companion -- Hot AC/AC formats hosted by Adam Bomb and The Bert Show’s Kristin Klingshirn; Top 40/Rhythmic formats hosted by Zach Sang
➢ One-hour BBMAs Wrap-up with Adam Bomb, Kristin Klingshirn, and Zach Sang

The 2017 Billboard Music Awards will broadcast live from T-Mobile Arena on Sunday, May 21st at 8:00p.m. ET / 5: 00p.m.PT on ABC.

For more information: Contact Neal Bird, nbird@westwoodone.com  or (310) 840-4207.