According to the Las Vegas Review-Journal, a topic you would expect to see at the Detroit Auto Show, the Connected Car Experience underscores how much the NAB Show has evolved over the years amid breakneck technology changes to expand beyond its original core focus.
With companies such as Ford Motor Co., Amazon, Microsoft and Google among the 1,700 plus exhibitors, some joke that NAB now stands for ‘Nothing About Broadcasting.’
It is this rapid merging of media, entertainment and technology and its impact on the consumer experience — be it at home or on the road — that will be one of the main themes of this year’s NAB Show, according to Dennis Wharton, NAB executive vice president of communications.
The NAB Show, which runs through Thursday, will bring more than 100,000 professionals to Las Vegas. The NAB Show has more than doubled in attendance numbers since 1990, according to Wharton, who has attended nearly every one since then.
Who's ready for #NABShow? pic.twitter.com/JeOv42H8T0— NAB Show (@NABShow) April 21, 2017
Federal Communications Commission Chairman Ajit Pai, who was selected by President Donald Trump in January, will be one of the closely followed speakers during the week. Like many of Trump’s choices, Pai has indicated he wants to ease regulation on the industry, a message that has been well-received by broadcasters and media companies.
Pai is expected to update the audience on the move toward the voluntary rollout of Next Gen TV, which will provide viewers a crisper picture, better reception and interactive features.
The chairman said in February that he hopes the FCC can approve voluntary use of the new TV standard before the end of 2017.
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