NOLA Radio: Entercom Launches UrbanAC Format On 103.7 FM

Entercom today announced the launch of Hot 103.7 FM, a new UrbanAC station on WWWL 1350 AM / W279DF 103.7 FM in New Orleans.

The station will AIR the hottest R&B hits from the 1990’s, the 2000’s and today. The station will join Entercom New Orleans’s robust roster of stations, including n/t WWL 870 AM/ 105.3 FM, Top40 wezb B97 FM, AC WLMG Magic 101.9 FM and Classic Rock WKBU Bayou 95.7 FM.

Hot 103.7 FM will be the only R&B station in New Orleans to host live and local programming in morning drive.

“We are focused on delivering the content and music that we know listeners in New Orleans are looking for,” said Chris Claus, vice president and market manager, Entercom New Orleans. “The combination of well-known and live local talent and the R&B hits that fans want to hear on 103.7 FM is a magical one that has not been on the dial in New Orleans.”

The station debuts with the kickoff of “Big Abe in the Morning”, hosted by Abraham “Big Abe” Johnson. Johnson is an on-air veteran in New Orleans and has previously worked as a producer and assistant program director in the market.

WWWL 1350 AM (5 Kw, DA-N)

In afternoon drive, Hot 103.7 FM will air Terrence “Terry Bello” Burton. Burton is a recognized on-air personality and hosted the nationally syndicated “Soul Lounge”. He will also serve as the station’s assistant program director and music director. Tom “Jammer” Naylor will serve as the program director for Hot 103.7 FM and will continue his role as the program director for B97 FM. Jay Dixon, urban radio veteran, will serve as a consultant to the station.