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Tuesday, January 3, 2017

Arnold Schwarzenegger Finally Reveals New Catchphrase


The post-Donald Trump era of NBC’s “Celebrity Apprentice” arrived Monday, and with it the debut of new host Arnold Schwarzenegger’s catchphrase for firing contestants in the climactic boardroom showdown segment. according to Variety.

NBC’s “Apprentice” franchise has taken on heightened significance in pop culture because it proved to be the vehicle that president-elect Trump used to establish himself as a household name, paving the way for his convention-busting political career.

Trump bowed out of hosting “Celebrity Apprentice” in early 2015 as he laid the groundwork for his presidential campaign. Trump defied all mainstream political projections to win the Republican nomination and ultimately defeat Democratic rival Hillary Clinton on Nov. 8.

Schwarzenegger, the Austrian bodybuilder who became a movie star and served as Republican governor of California from 2003 to 2010, was named the new host of the show in September 2015.

Schwarzenegger reportedly filmed as many as eight versions of the catchphrase, and the host maintained even he didn’t know which one would make the cut before Monday’s premiere.

The first to go on “The New Celebrity Apprentice” was YouTube personality Carrie Keagan, following a challenge for the two teams to develop a five-minute customer presentation for a line of makeup products from “Celebrity Apprentice” advisor Tyra Banks.

“You’re terminated,” Schwarzenegger intoned as he sent Keagan off to the helicopter. After she left, Schwarzenegger leaned back in his chair and lit a cigar. Schwarzenegger, of course, starred in the “Terminator” action-movie franchise.

In the second hour, when Carnie Wilson got the ax, Schwarzenegger delivered the news with “You’re terminated,” and then he added the famous line from 1991’s “Terminator 2: Judgment Day”: “Hasta la vista, baby.”

Schwarzenegger made no mention of Trump during the two-hour premiere.

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