Cumulus Celebrates "12 Days Of Led Zeppelin"

Cumulus Media announces that it will kick off a nationwide radio promotion today that celebrates Led Zeppelin, Classic Rock’s most enduring band with “12 Days of Led Zeppelin”.

For 12 consecutive days in December, Cumulus rock stations will highlight music from the band’s iconic career and will give away Deluxe CD sets and Super Deluxe box sets from Led Zeppelin’s extensive album catalog.

In addition to showcasing the music and the collector’s item giveaways from the Led Zeppelin archive, participating Cumulus Classic Rock stations will air clips from a four-hour “Led Zeppelin Then and Now” radio special produced by Rhino Records in 2015 supporting the re-issue campaign of the Led Zeppelin catalog. Clips from the full broadcast include storytelling from band members Jimmy Page, Robert Plant and John Paul Jones.

 Scott Jameson, Vice President/Classic Rock for Cumulus Media, said: “The impact Led Zeppelin made on music is profound, and today they remain the most played artist in Classic Rock radio. The “12 Days of Led Zeppelin” platform allows us to take our audience behind the velvet rope to hear engaging stories from the artists who created these timeless albums. The ability to give away unique, limited edition CD sets and box sets is a real treat for uber Led Zeppelin fans across the U.S. this holiday season.”

Rich Mahan of Rich Mahan Promotions added: “Led Zeppelin left an indelible mark on Rock music that continues to inspire new generations of musicians and fans alike. Partnering on this “12 Days of Led Zeppelin “promotion with Cumulus allows us to entertain music fans, and continue to expose Led Zeppelin’s catalog to new fans across the country.”