Columbia SC Radio: The Point Moving FM Simulcast To 100.7 FM

Columbia’s only news-talk radio station WQXL 1470 AM is changing its FM simulcast from 95.9 FM to translator W240AX 100.7 FM  The change happens Sunday.

W240AX 100.7 FM (250 watts)

“This is a game-changer for The POINT,” General Manager, Keven Cohen told thestate.com.

“Moving to 100.7 FM will allow our radio station to hit the Midlands with a much-greater coverage area. As a station that takes pride on being local during mornings, afternoons and evenings seven days a week, this allows The Point to reach so many more people with our local message.”

The station’s current Monday through Friday lineup includes “Mornings with Kev and Brian” (Keven Cohen and Brian Leonard) from 7-9 a.m., “The Afternoon Drive with Kev” from 4-6 p.m. and “SportsTalk” with Phil Kornblut and Kevin McCrarey from 6-8 p.m.

“When there’s bad weather, breaking news from The State House or a crisis in our community, we are local and live,” said Cohen. “Now, we can reach new listeners and businesses that we just couldn’t reach in the past. We’ll also open our local shows to more callers who have never or called in before. Local call-in talk radio is very important during these volatile times.”