Brietbart Boycott Begats Kellogs Boycott

Breitbart News is asking its readers to boycott Kellogg Co. after the cereal maker said it would no longer advertise on the conservative news website, according to The Wall Street Journal.

In a post on Breitbart News on Wednesday, the publication called on readers to sign a #DumpKelloggs petition against the manufacturer, whose brands include Frosted Flakes, Rice Krispies and Cheez-It.

Kellogg on Tuesday said it would pull its ads from Breitbart News after consumers notified the manufacturer that its products were appearing on the site. A company spokesperson told the Associated Press, “We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company.”

Breitbart fought back hard. “Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice,” Alexander Marlow, Breitbart News editor-in-chief, said in the Breitbart News article.

The #DumpKelloggs petition has hit over 75,000 signatures in just 7 hours! https://t.co/bZUWA6Toes

— Breitbart News (@BreitbartNews) December 1, 2016

The anti-Kellogg petition accused Kellogg of trying to “placate left-wing totalitarians.”

In a statement, Kellogg said, “To be clear, our decision had nothing to do with politics.”