Nielsen: N/T, Sports Score During November PPMs

As they did in October, News/Talk and Sports continued to garner higher-than-average shares of listening from the national radio audience during the November ratings period. Nielsen points out that the November survey this year covered Oct. 6 to Nov. 2, 2016.

These results show that the News/Talk format registered the highest shares of listening since the same month four years earlier. What’s more, because of the way the survey schedule worked out this year, the November 2016 book did not include the actual U.S. election (Nov. 8), unlike the November 2012 survey did (the 2012 election happened on the second to last day of the November survey). With all that in mind, it’s interesting to assess News/Talk’s strong performance this year and to anticipate what may lie in store for the format once the December survey is out.

As for Sports radio, November was another high-performing month corresponding with the annual fall upswing for the format that we track each year. Notably, Sports stations across the U.S. stayed hot this month with Millennial listeners (those aged 18-34) by matching October’s record high 4.2% share.