Increased Monetization of Podcasting Set Transform Mobile Audio

When it comes to the current state of podcasting, the number 35,000,000 is proving to be significant. According to Edison Research, it’s the number of people who listen to podcasts each week. And according to ZenithOptimedia, it’s also the amount of advertising revenue that will be generated by podcasts this year.

“A decade after Apple added podcasts to iTunes (July 2005) the release of Apple CarPlay and Android Auto along with the upcoming independent measurement by Nielsen should help propel the industry towards $100,000,000 in annual ad revenue in the years to come,” said Eva Vigh, a Download on Podcasting researcher at Texas A&M.

According to Ben Haase with the Download on Podcasting research team, “As we looked across the podcasting landscape, it was immediately clear that monetization was a paramount issue. While there are multiple ways for podcasts to generate revenue, advertising has the best opportunity to rapidly grow and help mature this market.”
                                                                                                                                           

Andrew Curran

The Download on Podcasting, a partnership between DMR/Interactive and Texas A&M University spoke with several of the biggest names in audio including Rob Kass, VP of Digital Audio wth Nielsen, Norm Pattiz, founder and CEO of PodcastOne, Steven Goldstein, founder and CEO of Amplifi Media and Rex Hammock, widely considered the Godfather of Podcasting to understand the growth opportunities that exist and how on-demand audio consumption on mobile devices is revolutionizing listening.

The result is a pair of insightful reports on the history and monetization of podcasting. Listen up! A brief history of podcasts and Monetization - A Race to $100,000,000 will serve as the foundation for future conversations and insights on podcasting. Download both reports for free by visiting http://www.downloadonpodcasting.com/insights

Andrew Curran, President and COO of DMR/Interactive adds this perspective, “To evaluate podcasting solely on current ad revenue would risk overlooking the changes in listening that are taking place on mobile devices. The growth of on-demand audio provides an increasingly vibrant compliment to live radio listening.”

For more information on The Download on Podcasting, please visit www.downloadonpodcasting.com.