iHeartMedia Atlanta announced today the debut of The Beat, the new home of Hip Hop N’ R&B for Atlanta on both W222AF 92.3 FM and WRDG 96.7 FM. The station launched today, with popular shows The Breakfast Club and Big Boy’s Neighborhood to begin on December 5.
92.3 & 96.7 The Beat kicked off with “10,000 joints in a row” commercial-free, playing hits from major Hip Hop and R&B artists like Drake, Future, 2 Chainz, Usher, Jay-Z, Beyoncé and more.
“We are the A’s new home for Hip Hop and R&B,” said Brian Michel, Senior Vice President of Programming for iHeartMedia’s Atlanta Region. “To have the station bookended by Hip Hop’s crown jewels, The Breakfast Club in the morning and Big Boy’s Neighborhood in the evening, makes for an amazing lineup for our listeners. We are excited to finalize the rest of our lineup with the best and brightest local talent.”
92.3 & 96.7 The Beat listeners will wake up to The Breakfast Club, The World’s Most Dangerous Morning Show. The nationally syndicated, award-winning talk show is set to air on 92.3 & 96.7 The Beat beginning this month and features DJ Envy, Angela Yee and Charlamagne Tha God. The Breakfast Club will broadcast weekday mornings from 5:30 – 10:00 a.m.
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| W22AF 92.3 FM (99 watts) |
In addition, national HipHop icon Big Boy will host weekday evenings on 92.3 & 96.7 The Beat with Big Boy’s Neighborhood airing from 10 p.m. to 2 a.m. ET. Joined on-air by Natalia Perez, Louie G, Ayyde and DJ VickOne, Big Boy welcomes the biggest names in music and entertainment, plays the hottest music and keeps listeners laughing with hilarious bits, including the infamous phonetaps with “Luther Luffeigh.”
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| WRDG 96.7 FM (2.1 Kw) Red=Local Coverage Area |
“This is an exciting and powerful addition to the iHeartMedia Atlanta portfolio,” said Justin Schaflander, President for iHeartMedia’s Atlanta Region. “To be able to get into this format in arguably the nation’s capital of Hip Hop will be a game-changer for our listeners and our clients.”
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