Atlanta Radio: Jeff & Jenn Winning Key Younger Demos

When The Jeff & Jenn Show debuted in March 2016, Star 94 chief Mike Fowler thought it would take at least a year to triumph over The Bert Show in the battle for soccer moms.

And, according to Rodney Ho at The Atlanta Constitution,  the vice president and general manager of Entercom Atlanta, Star 94’s parent, knows a thing or two about how to dethrone a king.

“When I was the GM [general manager] of Q [Q100 — the Atlanta home of the nationally syndicated The Bert Show], we decided the best way for The Bert Show to attack Steve & Vikki, which were No. 1 over here at Star at the time, was to take the young end away,” he said. “So, we concentrated on Persons 18-34, then 18-49, then 25-54 and ended up beating Steve & Vikki. Jeff, Jenn, Program Director Tony Lorino and myself figured we could hurt The Bert Show using the strategy The Bert Show used to beat Steve & Vikki about 15 years ago.”

Now, just seven months after launching The Jeff & Jenn Show on WSTR 94.1 FM and exactly 15 years to the month from when Jeff Dauler and Jenn Hobby of The Jeff & Jenn Show helped launch The Bert Show, The Jeff & Jenn Show is taking key morning radio demographics away from The Bert Show in Atlanta.

In September from 6 a.m. to 10 a.m., Star 94 beat WWWQ Q100 in Women 18-49, Persons 18-34, and Women 18-34, and tied in Women 25-54 in September, according to data compiled by Nielson.