AdLarge Media and Marketron are collaborating on a new programmatic platform that will automate the buying and selling of network radio advertising. The platform will give advertisers access to radio inventory across a broad and deep market list on Marketron’s Mediascape marketplace and deliver immediacy, accountability, transparency, and campaign analytics.
“Along with Marketron, we are excited to bring to the network radio marketplace a simplified buying and selling model,” stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “This is a significant initiative that will deliver an end-to-end network radio solution to stations and advertisers.”
“The Mediascape Marketplace allows more stations the opportunity to publish and trade inventory in an efficient manner. We are always looking for opportunities that offer our customers new ways to monetize their inventory. We are excited about working with the innovative team at AdLarge to develop a programmatic platform for network radio,” said Jeff Haley, Chief Executive Officer of Marketron.
"Cathy and I have always felt that network radio would benefit from a programmatic solution that served both advertisers and radio stations," said Gary Schonfeld, Co-Founder and Co-Chief Executive Officer of AdLarge. "When we approached Jeff, he got it immediately. We’re very glad to be partnering with him and his amazing team on this endeavor."
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