St. Louis Radio: iHM Launches The Beat On 100.3 FM

iHeartMedia/St. Louis announced today that KMJM 100.3 FM The Beat is now the home of STL’s new Hip Hop and R&B music as well as The Breakfast Club, the world’s most dangerous morning show. 100.3 The Beat launched its new programming today, Friday, September 30 at noon.

The station had been airing Classic HipHop.

100.3 The Beat will broadcast a variety of programs as well as popular Hip Hop and R&B music, including hits from Kanye West, DJ Khaled, Rihanna, Chris Brown and Usher. The station’s premier lineup of shows will include The Breakfast Club, featuring DJ Envy, Angela Yee and Charlamagne Tha God. 100.3 The Beat will also broadcast “10 Jointz in a Row,” an hourly commercial-free segment that plays 10 consecutive hit songs.

“We’ve listened to the fans of Hip-Hop and R&B in St. Louis who have been asking for a true Hip-Hop and R&B station with a stronger connection to the local urban community and a morning show that really fits with their lifestyle,” said Beth Davis, President for iHeartMedia’s St. Louis Region.

KMJM 100.3 FM (17 Kw) Red=Local Coverage Area

“The New 100.3 The Beat will feature a unique music brand tailored to St. Louis, with fewer commercials and unrivaled celebrity interviews, as well as a signature blend of honesty and humor with The Breakfast Club Morning Show,” said A.J., Senior Vice President of Programming for iHeartMedia St. Louis.

Full Programming Lineup

• 5 – 9 a.m. The Breakfast Club
• 9 a.m. – 2 p.m. Tammie Holland
• 2 p.m. – 6 p.m. Osei
• 6 p.m. – 10 p.m. T-Roy
• 10 p.m. – 2 a.m. Michaelae
• 2 – 5 a.m. Roxy

Listeners can tune in to 100.3 The Beat via its website, www.thebeatstl.com, and on iHeartRadio, iHeartMedia’s all-in-one digital music and live streaming radio service.

The Beat will be competing head-on with Radio One’s WHHL104.1 FM Hot 10, which ranked third among listeners aged 6+ in Nielsen’s September survey with a 6.5 share, up from a 4.9 in August. KMJM ranked 18th with a 2.1 share.