Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total content ratings, or TCR, by March 1.
Currently, reports Adweek, the company has given access to the data—which includes apples-to-apples measurement of all viewing across linear TV, DVR, VOD, connected TV devices (Roku, Apple TV and Xbox), mobile, PC and tablets—to the 50-plus participating TV and digital media brands that have been involved in the evaluation process. Until Aug. 1, those networks and brands only had access to their own data and no one else's.
Through the end of this year, Nielsen will make "select data" available to agencies and the media. On Jan. 1, the full total content ratings data will also become available to agencies, while the media will continue to only receive the select data.
Finally, on March 1, the metrics will be available to all Nielsen clients, including all networks, analysts and press. Until then, clients who receive access to the full data will only be able to use it for "internal" purposes, said Nielsen, as they evaluate the data before the full release in March.
It was almost a year ago that Nielsen gave Adweek a first look at its total audience measurement plans. At the time, executives had hoped to roll it out in time for this year's upfront presentations, but by March, the company had pushed back the timetable.
The delay, said Steve Hasker, global president and COO, was caused by "the reality of working through the data with clients, getting them comfortable with the new data sets that they're seeing."
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