iHM, Ad Age To Produce Advertising Podcast

Advertising Age and iHeartMedia have announced a partnership to hand the microphone over to the most creative people in the businesses of advertising, marketing and communications to let the rest of us listen as they talk openly and honestly about their craft.

Gayle Troberman

Tagline will give listeners an insider’s perspective on what the world that influences pop culture is really all about. The new podcast series will air twice a month on iHeartRadio and Advertising Age and feature a rotating series of the most talented and entertaining people in the business tackling everything from the most pressing questions to the most annoying trends. The content and the participants will evolve organically as each episode concludes with this week’s Tagline host tagging the next guests via an unprompted phone call.

“We are excited and a little scared to turn the mic over to our friends in advertising, to create the most honest, inspiring and entertaining dialogue on the industry, ” said Gayle Troberman, Chief Marketing Officer of iHeartMedia. “Everything sound is exploding, radio, streaming and podcasts are all up significantly year over year, so the time is right to create an original audio series for the advertising community. We suspect there will be no shortage of talent or opinions to keep the content and listeners flowing.”

Josh Golden

“Every day, people in the marketing community are whispering about what’s happened and what’s next – and now Tagline will let people all across the industry listen to those otherwise private conversations,” said Josh Golden, Publisher of Advertising Age. “Our audience wants to hear about the real conversations, frustrations, insights and resolutions that happen in the conference rooms late at night and this partnership with iHeart will expose exactly that.”

Produced by iHeartRadio, iHeartMedia’s digital music and streaming radio service with more than 90 million registered users and over a billion downloads, the first season of Tagline will launch in November and include 24 podcasts and special edition episodes corresponding with select industry events. The audio collaboration will be available for listeners via iHeartRadio, which is now available on 90 unique device platforms spanning in-home entertainment, wearables, gaming, mobile and auto, as well as on AdAge.com.

Tagline was announced last night during Advertising Week by Bob Pittman, Chairman and CEO of iHeartMedia at an exclusive VIP event hosted by iHeartMedia and the Ad Council, which also featured an intimate performance with recording artist John Legend.