Columbia SC Radio: Sports WOIC Adds Translator Simulcast

Alpha Media, Columbia hasannounced the addition of ESPN Radio to a new FM signal on W235CH 94.9 FM.  The move now brings ESPN Radio to the FM band in addition to the current signal on WOIC 1230 AM.

Alpha states the move will significantly increase the coverage of the station throughout Richland and Lexington counties.  Simultaneously, Alpha Media announces that SEC expert analyst, Paul Finebaum will join the lineup.

Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “The addition of 94.9 FM to WOIC AM gives us the opportunity to serve the FM audience in Columbia with the premium sports brand in America. In addition, we are thrilled to add the king of the SEC, Paul Finebaum, to ESPN 94.9. These moves help strengthen our commitment to sports radio in the Capitol City.”

W235CH 94.9 FM (100 watts) Red=Local Coverage Area

“ESPN is the #1 brand in sports for a reason, and we are thrilled to be able to bring their resources, expertise, and energy to greater numbers of sports fans all over the city of Columbia,” remarked Mike Hartel, Alpha Media SVP/Market Manager.