Buffalo Radio: WGR Extends Sports Radio Broadcast Deals

Entercom/Buffalo has announced it has extended its radio broadcast deal with Pegula Sports and Entertainment, whose holdings include the Buffalo Bills and Buffalo Sabres.

The agreement will run through the respective 2020-2021 seasons for both teams and keep the radio broadcasts on Sports WGR 550 AM. Terms of the deal were not disclosed.

“Continuing to unite Bills and Sabres radio properties on one network best serves the needs of our passionate fans as we move forward as ‘One Buffalo’,” said Russ Brandon, Pegula Sports and Entertainment COO and Bills and Sabres president.

According to the Buffalo Business Journal, Brandon called the deal key to creating a “one-stop shop” when it comes to sports coverage in the Buffalo Niagara market.

Entercom Buffalo has built day-long Bills and Sabres coverage into its broadcast packages including shows with former Sabres Andrew Peters and Craig Rivet and a Bills-themed show, led by veteran broadcaster John Murphy.

WGR 550 AM (5 Kw, DA-N)

“The Bills and Sabres are Western New York’s passion and an important element of this community,” said Greg Ried, Entercom Buffalo vice president and general manager.

Collectively, the Bills and Sabres networks extend to 20 radio stations in New York state, northwestern Pennsylvania and Southern Ontario.