Katz Media: Radio Leads All Over Media Reaching Independents

Katz Media Group has released the "fifth wave" in its series of  “Local Vote 2016” series.

The latest installment drills down into the media habits of registered voters—looked at the one in four voters in battleground states who are independent with no affiliation with the Democratic or Republican parties.

A “re-contact study,” it interviewed 2,704 registered independent voters who are part of Nielsen’s Scarborough Research Panel in Colorado, Florida, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin from Jan. 25-Apr. 5.

Among the key takaways: