Cumulus Streaming Audience Up 10% Over Prior Year

Cumulus Media and Westwood One have announced year-over-year audience growth across the Cumulus streaming network, according to the recently released Triton Digital Ranker, the industry benchmark for digital audio.

The Triton Digital Ranker provides a monthly listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. According to the May 2016 Top 20 Ranker*:

• The Cumulus streaming network audience is up overall, with average active sessions increasing 10% over the prior year.
• Session starts on the Cumulus streaming network are up 13% over the prior year.
• Time spent listening to the Cumulus streaming network is up 3% over the prior year. Overall, time spent listening to the Cumulus streaming network is higher than the three largest digital audio networks: iHeartRadio, Pandora, and Spotify. 

Cumulus streams over 440 terrestrial radio stations with extensive coverage in top markets, reaching users in the digital space who prefer content and personalities that only traditional radio formats can bring.

“AM/FM radio listeners are devoted to their favorite radio programs, personalities, and stations -- whether they listen over the air or online,” said Suzanne Grimes, Westwood One’s President and EVP, Corporate Marketing for Cumulus Media. “Cumulus’ over-the-air audience was up 25% in the May 2016 PPM compared to May 2015. It’s exciting that our over-the-air audience growth translated to a 10% increase in our streaming audience.”

Cumulus Media streams are exclusively available to advertisers through Westwood One Digital.

*Source: Triton Digital Streaming Metrics, May 2016 versus May 2015, M-Sun 6a-8p