Detroit Radio: WMGC Moves To Hip-Hop, R&B

Greater Media has officially unveiled the All New 105.1 The Bounce… Detroit’s Throwback Hip Hop and R&B.

WMGC 105.1 FM The Bounce features throwback hip hop and R&B songs from the 90’s and 2000’s, including artists that span from 2Pac and Ice Cube to Drake and Rihanna.

The station officially kicked off the new format today at noon by unveiling the first of 10,000 songs in a row. The new on-air line-up will be announced in the near future.

WMGC 105.1 FM (50 Kw) Red=Local Coverage Area

“Greater Media is thrilled to unveil this fun and unique new format in the Motor City,” said Vice President and Market Manager Steve Chessare. “We look forward to providing a fun, fresh new sound featuring some of the best throwback hip hop and R&B sounds over the past for our listeners to enjoy!”

“We’re thrilled that our great Detroit cluster is adding a new brand for our audience and our customers,” said Greater Media Senior Vice President of Program Development Buzz Knight.

The Bounce will remain the flagship for the NBA’s Detroit Pistons for the 2016-17 season.

WMGC joined the sports-talk format in August 2013 and had originally set out on a five-year plan to build an audience and take some of the ad revenue from sports-talk leader, 97.1 The Ticket (WXYT-FM). But the plug was pulled after less than three years, amid no significant progress in the ratings.

Employees at WMGC were told about the switch during a meeting at 6 p.m. Wednesday, when the flip was made. The Pistons have said they will remain on WMGC, though they can opt out of the final year of the guaranteed deal if they choose.