SW FL Radio: Beasley Names Lance Hale WRXK PD

Lance Hale

Beasley Media Group/Fort Myers today announced Lance Hale as Program Director at the longtime leading Fort Myers-Naples station WRXK 96.1 FM / 96K-ROCK.

With more than more than 14 years of programming experience, including a stint as Music Director /Assistant PD for WJBX in Ft. Myers, Lance Hale will return to Beasley to take the WRXK Program Director’s reins at on Tuesday, July 5.

Lance will replace Jeff Zito, who has moved up the Gulf Coast to work as Program Director at Beasley’s WBRN / 98.7 FM in Tampa.

“We are eager to get Lance back on board at Beasley!” said Beasley’s Ft Myers Operations Manager Adam Star “ “Lance has already worked successfully with us. He’s the perfect PD to lead K-ROCK into the future!

“Lance is absolutely the best choice to step into the critical Program Director role at K-ROCK,” commented Beasley’s Vice President of Programming Justin Chase. “Lance’s knowledge of the market, his passion for the format and his solid programming skills will serve this important 30-year heritage station well.”

WRXK 96.1 FM (100 Kw) Red=Local Coverage Area

“Thanks to all of my friends at Beasley for showing such devotion to me, and welcoming me back on your team, Added Lance. There’s nothing better than this PD job at K-ROCK! I can’t wait to get started. Let’s rock!”