Don't Laugh: Tribune Publishing Changes Name To 'tronc'

Tribune Publishing Co. Thursday announced that the Company will change its name to tronc, Inc., a content curation and monetization company focused on creating and distributing premium, verified content across all channels. tronc, or tribune online content, captures the essence of the Company’s mission. tronc pools the Company’s leading media brands and leverages innovative technology to deliver personalized and interactive experiences to its 60 million monthly users.

Michael Ferro

The name change will become effective on June 20, 2016.

The Company also announced that it will be transferring its stock exchange listing from the New York Stock Exchange to The Nasdaq Global Select Market. tronc expects its common stock to begin trading as a Nasdaq-listed security under the new ticker symbol “TRNC” on June 20.

Chairman Michael Ferro said, “Our industry requires an innovative approach and a fundamentally different way of operating. Our transformation strategy – which has attracted over $114 million in growth capital – is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content in order to deliver personalized content to our 60 million monthly users and drive value for all of our stakeholders. Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

The Company also plans to launch www.tronc.com, a visual content portal that will curate tronc’s premium content across all of its award-winning brands in one convenient place. The Company’s corporate website and investor relations pages will live within that platform after the transfer to Nasdaq on June 20.