K-M Richards Launches '80s Channel Option

A more rock-oriented version of The Eighties Channel™ format is now available as an option for stations wanting to take advantage of the increased popularity of that decade’s music. 

“As we developed the Classic Hits version of the format at KRKE 94.5 fM Albuquerque over a 16- month period, we realized that a significant percentage of songs in our ‘mainstream’ category were from artists such as Aerosmith, Bon Jovi, and Def Leppard,” said format creator and consultant K.M. Richards. 

“With that in mind, we reviewed songs from the 1980s that are getting airplay on Classic Rock stations and created a list of those which enjoyed heavy radio play and MTV exposure as currents.”

 

Those songs can now be used as a category within the format for stations that would benefit from a harder edge. Richards went on to say that “the vast majority of stations will want the basic version of the format” which is essentially a more decades-focused Classic Hits format. A third option is the Early Alternative version, which goes deeper into modern rock and alternative album tracks that were popular on such stations as KROQ and WLIR in the 1980s. 

For more information, call 818.479.9742, e-mail KMR@kmrichards.com, or visit the www.KMRichards.com website.