iHR Music Awards Social Engagement Captures 115B Impressions

iHeartMedia Thursday shared the latest social media engagement data resulting from its iHeartRadio Music Awards, which took place in Los Angeles on April 3. This year, the awards generated 115 billion social media impressions throughout the promotional period of the show, far surpassing the social engagement for both the Grammys and the MTV Video Music Awards.

"For the third straight year, the iHeartRadio Music Awards celebrated the love our listeners have for the music that is heard on air and on iHeartRadio," said Chris Williams, Chief Product Officer for iHeartRadio.

"The social success of the Awards could not have happened without the conversations our radio personalities and local stations have with our fans every day. In addition, this year we introduced several new fan-voted categories including "Best Cover Song," "Best Song from a Movie," "Most Meme-Able Moment" and "Biggest Triple Threat" which joined our original socially-voted categories, "Best Fan Army presented by Taco Bell," "Best Lyrics" and "Best Collaboration," giving our fans even more ways to have their voices heard in the selection of our iHeartRadio Music Awards."
 

Additional noteworthy social statistics around the 2016 iHeartRadio Music Awards include:
A worldwide total of nearly a quarter trillion social impressions, with 75 percent of social media users being female and 68 percent representing millennials

According to Nielsen Twitter TV Ratings, the iHeartRadio Music Awards held strong as the No. 1 trending show of the week surpassing the Academy of Country Music Awards, American Idol, Empire, The Walking Dead Finale and others.

The official hashtag, #iHeartAwards, trended on Twitter across the U.S. in over 50 cities during the night of the Awards including New York, Los Angeles, Portland, Sacramento, San Antonio, San Diego, Austin, Dallas, Houston, Nashville, Honolulu, among others, with the top five most talked about performers being Justin Bieber, Zayn, Demi Lovato, Chris Brown and Meghan Trainor. Other popular trending hashtags included #PowerOfDirectioners, #5SOSfamSlay, #NowOrNeverFam and more.